Probably the most expensive Pizza ever sold: Chris Clark sold the domain “pizza.com” for a staggering $2.6m.
When he registered Pizza.com in the 1994, paying just $20 and renewing it for 14 years, he didn’t realize that the investment would turn into a 130.000% profit! He had hoped that pizza.com would help him getting a contract with a big pizza firm for his consulting services company. He sold his business in 2000, but never stopped paying the $20 annual fees for maintaining the domain, which he also used to sell advertisements to cover the expenses.
Last January, Mr Clark decided to sell it after reading that a similar single-word domain – Vodka.com – was sold for over $3m in 2006. “I thought: why don’t I just try to see what the level of interest is?'” he said. “If someone’s willing to pay that much for Vodka.com, maybe there’s more interest in pizza.com.” He was not wrong. The online auction was launched on 27 March and the first bid was $100. But a week later, bids jumped to $2.6m. But even when you get so much money, you can always regret something: not buying more domain names in the 1990s.